Vibrant Performance Marketing
Performance marketing focuses on measurable actions, optimizing every dollar to enhance awareness, engagement, leads, and conversions on the right platforms.
Department Overview
The Performance Marketing team leads the charge on paid digital acquisition, SEO, CRO, analytics, and funnel optimization—working cross-functionally to scale both patient and provider growth. Our core channels include:
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Hubspot Web Development, Search Engine Optimization along with marketing analytics and conversion rate optimization.
Funnel Strategy
Patient Engagement Funnel
Provider Acquisition Funnel
Patient-facing strategies focus on educational and awareness campaigns across Google and Facebook, supporting our provider base with demand generation. Campaigns are personalized, and tracked through patient registrations and provider directory actions.
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Channels: Google Search, Facebook Ads, Blog, Email Marketing, and SEO
We drive top-of-funnel awareness through LinkedIn ads, targeted display, and organic content, converting through lead forms, webinars, and demos.
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Channels: LinkedIn Ads, Google Search, Email Marketing, and Webinar Registrations
How We Turn Patient Interest into Provider-Led Action
Provider Portal Overview
Our patient funnel is built to do more than generate leads—it’s designed to create clinical demand by guiding patients toward provider-directed testing. Each step in the journey supports both patient empowerment and provider growth.
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Step 1: Get Discovered
We reach potential patients through social media, influencer content, SEO, events, ads, and email campaigns—all crafted to build curiosity around precision lab testing and draw them into our ecosystem.
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Step 2: Direct Patient to Provider
Once a lead engages—via form, download, or newsletter—they enter a targeted email sequence. These emails deliver valuable education and direct them to our Provider Directory to find a local or virtual doctor.
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----------Provider-Patient Connection----------
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Step 3: Patient Customer
When a patient books with a provider and purchases a test, they’re automatically moved to “Patient Customer” status in HubSpot. This marks a key moment of conversion—and clinical engagement.​
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Step 4: Grow the Relationship
Through easy result access, educational follow-up, and real-time tracking, patients stay engaged and often return for more testing—creating a sustainable loop of trust and ongoing demand for our providers.